Privacy policy
**Last updated: March 18, 2025**
**MyHazelHome Inc. (doing business as "Pure Rug")** operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). **MyHazelHome Inc.** is the data controller responsible for your personal information processed through the Services.
Pure Rug is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
### 1. Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. We may collect the following categories of personal information:
- **Contact details:** Including your name, billing address, shipping address, phone number, and email address.
- **Financial information:** Including payment card information (credit/debit card numbers), transaction details, and payment confirmation.
- **Account information:** Including your username, password, and security questions.
- **Transaction information:** Including the items you view, put in your cart, or purchase/return.
- **Device and Usage information:** Including your IP address, browser type, device identifiers, and how you interact with our website.
### 2. How We Use Your Personal Information
We use your personal information for the following purposes:
- **Providing Services:** To process payments, fulfill orders, and manage your account.
- **Marketing and Advertising:** To send promotional communications and show you targeted advertisements based on your activity.
- **Security and Fraud Prevention:** To detect and investigate fraudulent or illegal activity.
- **Communicating with You:** To provide customer support and respond to your inquiries.
- **Legal Compliance:** To comply with applicable laws and respond to valid legal processes.
### 3. How We Disclose Personal Information
We may disclose your personal information to:
- **Shopify and Service Providers:** For IT management, payment processing, data analytics, fulfillment, and shipping.
- **Business and Marketing Partners:** To provide advertising services.
- **Corporate Affiliates:** Within our corporate group, **MyHazelHome Inc.**
- **Legal Authorities:** When required by law or to protect our rights.
### 4. Relationship with Shopify
The Services are hosted by Shopify. Shopify collects and processes your personal information to provide and improve the Services. To learn more about how Shopify uses your personal information, you can visit the [Shopify Consumer Privacy Policy](https://privacy.shopify.com/en).
### 5. Third Party Websites and Links
Our Services may provide links to third-party websites. We are not responsible for the privacy practices of sites not controlled by **MyHazelHome Inc.**
### 6. Children's Data
The Services are not intended for children. We do not knowingly collect personal information from children under the age of majority.
### 7. Security and Retention
No security measures are perfect. We cannot guarantee "perfect security." We retain your personal information for as long as necessary to maintain your account, provide Services, or comply with legal obligations.
### 8. Your Rights and Choices
Depending on where you live (e.g., California, EU), you may have the right to:
- Access, delete, or correct your personal information.
- Opt out of the "sale" or "sharing" of personal information for targeted advertising.
- Manage communication preferences (e.g., unsubscribe from emails).
To exercise these rights, please contact us using the details below.
### 9. International Transfers
Please note that **MyHazelHome Inc.** may transfer, store, and process your personal information outside of the country you live in, including to the United States.
### 10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post the revised version on this website and update the "Last updated" date.
### 11. Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us at:
**MyHazelHome Inc.**
**Brand:** Pure Rug
**Email:** customerservice@pure-rug.com
**Address:** 300 Welsh Rd, Building One, Ste. 100, Horsham, PA 19044, USA